Home » Bollywood adopts intimacy coordinators ten years after #MeToo shifted workplace culture

Bollywood adopts intimacy coordinators ten years after #MeToo shifted workplace culture

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Bollywood adopts intimacy coordinators ten years after #MeToo shifted workplace culture

Dear Lara, ten years after the #MeToo movement ignited a global reckoning with sexual exploitation in entertainment, Bollywood has moved from symbolic imagery to strict safety protocols on its film sets. The industry now employs intimacy coordinators and modesty tools to formalize intimate scenes, a shift driven by streaming platforms and a renewed demand for realistic storytelling.

A Shift From Symbolism To Safety Protocols

Bollywood once largely sidestepped physical intimacy on screen for decades due to strict government guidelines and powerful censors. Kissing and sex were previously implied symbolically, with flowers brushing against each other or crashing waves standing in for overt desire and consummation. Even when filmmakers pushed the boundaries, the mechanics of filming intimate scenes remained largely unstructured until recently.

Once unheard-of in Bollywood, intimacy coordinators are becoming an increasingly familiar presence on sets as filmmakers embrace stricter standards after the #MeToo movement put a spotlight on sexual exploitation in entertainment industries around the world. The emergence of such coordinators reflects a broader transformation in an industry where intimate scenes traditionally relied on trust between actors and directors, often with few formal safeguards.

Most arrive on set armed with “modesty tools” that allow performers to simulate intimacy while minimising unnecessary physical contact. A typical kit includes crotch guards, nipple pasties and doughnut cushions, which ensure a safe distance between performers during sex scenes. Just like a stunt director handles a fight scene, these professionals map out exactly where the hand goes and where the hair goes so nothing is left to awkward improvisation.

Streaming Platforms Drive Nuanced Storytelling

The shift comes as streaming platforms have pushed storytelling into a more nuanced territory, creating greater demand for realistic portrayals of sexuality. Among the first mainstream Hindi productions to formalise the practice of intimacy direction was “Gehraiyaan”, backed by filmmaker Karan Johar and released on Amazon Prime Video in 2022.

This model has gradually spread across productions meant for streaming services, which industry experts say have been the primary drivers of change. There is much less censorship and more openness to stories that explore taboo subjects within this new ecosystem. Crime drama franchise “Mirzapur”, known for its graphic content, started off without intimacy coordinators in its early seasons but has since adapted to these evolving standards.

Lead actor Rasika Dugal stated it is very important to have intimacy coordinators so nobody is violated in any way and everyone’s concerns are properly taken care of. In the initial seasons, she noted that they had to navigate boundaries individually based on personal comfort before the formalization of these roles became standard practice.

The Model Of Vetting Scripts Before Signing

Bollywood’s glamorous exterior long concealed a chaotic backstage culture where personal boundaries were routinely crossed. The idea is that actors know there are intimate scenes in the script and can decide whether they are comfortable with them before signing on. Professionals like Aastha Khanna number just over a dozen across India’s film and television industry, representing a small but growing group of intimacy coordinators in Bollywood.

The model of hiring coordinators before casting allows actors to decide comfort levels with intimate scenes before signing on. Khanna said coordinators are usually hired before casting begins to ensure that the production team respects the safety and boundaries of every performer involved.

Legacy Of #MeToo Ending Decades Of Unstructured Filming

The legacy of #MeToo has ended decades of unstructured filming practices where actors were often expected to endure uncomfortable situations without recourse. The movement’s impact is evident in how productions now vet scripts before signing, ensuring that performers are not forced into scenes they deem unsafe.

In the past, if an actor was uncomfortable with a scene, they might face professional retaliation or pressure from powerful figures. Today, the industry has learned to prioritize consent and safety over expediency. As streaming services continue to champion diverse and complex narratives, the focus remains on creating environments where performers can tell their stories without fear of exploitation.

Global Context And International Inspiration

The transformation within Bollywood is part of a wider international response to systemic misconduct highlighted by figures like Rose McGowan and Ashley Judd. These individuals were among the first to publicly speak out against powerful producers, detailing experiences that catalyzed widespread investigations into industry-wide issues. McGowan became a central figure in the movement after recounting her journey in her memoir titled ‘Brave’, while Judd exposed decades of sexual harassment allegations during the filming of ‘Kiss the Girls’.

Similar advocacy efforts have extended across continents, with Asia Argento sharing stories regarding incidents that occurred during productions like ‘Scarlet Diva’ in the late nineties. Her testimony at the Cannes Film Festival demonstrated the international reach of these systemic issues and highlighted the need for safety on film sets globally. This global momentum has influenced how Indian filmmakers approach intimacy direction, moving away from unstructured filming practices where actors were often expected to endure uncomfortable situations without recourse.

The shift reflects a broader transformation in an industry where intimate scenes traditionally relied on trust between actors and directors, often with few formal safeguards. Just as Lupita Nyong’o emphasized the importance of speaking out to prevent future generations from facing similar treatment, Bollywood professionals are now prioritizing consent and safety over expediency. The emergence of intimacy coordinators represents a critical step in addressing the chaotic backstage culture where personal boundaries were routinely crossed.

Professional Blacklisting And Career Consequences

Before the formalization of safety protocols, actors who rejected unwanted advances often faced severe professional retaliation that could stall their careers entirely. Mira Sorvino described how her career was negatively impacted after she rejected advances from a powerful studio head, highlighting the ways in which predatory behavior was used to control or halt an actor’s success. Her story revealed that such incidents occurred even among those who had previously won major accolades, like an Academy Award for ‘Mighty Aphrodite’, before facing industry blacklisting.

This pattern of professional retaliation extended to other high-profile figures. Gwyneth Paltrow revealed she was harassed early in her career after being cast in ‘Emma’ at the age of twenty-two, adding weight to allegations against high-level executives due to her status as a major star. Similarly, Ashley Judd exposed decades of sexual harassment allegations during the filming of ‘Kiss the Girls’ and eventually filed a lawsuit to address the professional retaliation she faced for rejecting unwanted advances.

The fear that kept many victims silent for decades was compounded by these real-world consequences. Rosanna Arquette described an encounter that took place in a hotel room early in her career, joining a group of women who shared similar accounts of harassment and threats. These testimonies demonstrated the systemic issues where actors were expected to endure uncomfortable situations without recourse, a chaotic culture that Bollywood’s new intimacy coordinators now aim to dismantle.

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Photo: Vyacheslav Argenberg (CC BY 4.0)

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